Video campaigns

All-time practices for continued Television receiver in Display & Video 360

Pro tipUse the connected TV insertion order with over-the-height line items for CTV campaigns.

CTV insertion orders include relevant default settings and expanded video content targeting. Hither's how to use them:

  1. ClickNew insertion order and select Connected and linear Goggle box insertion guild.
  2. Ensure the continued TV and over-the-pinnacle streaming IO type is selected.
  3. Click Next and then Create.
  4. Navigate to the CTV insertion social club simply created and click New line item. Review and edit targeting settings and click Create.

Use connected TV insertion orders

The following are some best practices for buying continued TV (CTV) inventory through Display & Video 360.

Connected TV includes all devices that fit into the post-obit descriptions:

  • Streaming devices: devices that connect to a TV screen to display video streams (Roku, Apple TV, etc.)
  • Smart TV: TVs with integrated internet connections (Samsung Smart TV, etc.)
  • Gaming consoles: cyberspace-continued gaming consoles (Xbox, PlayStation, Wii, etc.)
  • Set up top boxes: devices delivering traditional cable and video-on-demand (VOD) content.

Connected TV devices tin show different types of content, including:

  • Over-the-acme: TV-like video content delivered past a video provider over the internet.
  • Linear / live TV: Traditional television watched as scheduled, delivered through streaming Television set apps over the internet rather than traditional circulate networks.
  • Video on demand (VOD): Television programs that stream on demand at the asking of the viewer. This is too referred to as "non-linear" or "time-shifted" viewing.

Artistic guidelines

Continued TV devices take a large screen size and support loftier-definition video creative formats. The following specifications are recommended:

  • VAST: Brandish & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications. Notation that VPAID and MRAID are non supported on near connected TV devices.

  • File format: .mp4

  • Duration and skippability: fifteen- or 30-2d non-skippable ads.

  • Dimensions: 1920 × 1080

Buying and targeting all-time practices

The post-obit options are recommended for connected Television inventory:

  • Auction packages for premium CTV inventory: The majority of premium continued Television set inventory is currently transacted through deals. You lot can negotiate direct deals with publishers or discover inventory through the Marketplace, including curated recommendations for CTV auction packages. Larn more than

  • Use the TV insertion lodge and over-the-top line items: The Tv insertion order and over-the-peak line items offer a streamlined workflow tailored to buying digital TV inventory across screens. This workflow only features options that are relevant for Goggle box ads, with advisable configurations selected by default. Learn more

  • If you're using a video line detail to purchase connected TV inventory:

    • App targeting for video line items:Include the connected TV apps yous'd like to target. Each app is specific to device type and app store. Larn more

    • Device type targeting for video line items: Include connected Idiot box inventory besides as individual makes and models in your video line items through device targeting. Larn more

    • Channel targeting for video line items: Use channels to create a group of connected Tv set publishers that you lot can hands target. Larn more than

  • Connected Idiot box bid multiplier for YouTube & partners line items: Apply the continued Goggle box bid multiplier to create YouTube & partners line items that volition bid only on continued Idiot box inventory past setting the other available multipliers to -100%. Larn more than

  • Viewability targeting exemption: Past default, connected TVs are excluded from viewability targeting settings you apply to a video line item to ensure that your line items bid on the majority of devices. Learn more

  • DMA or country-level geography targeting: Granular geography targeting is bachelor for most connected Television inventory through DMA or land options. Larn more than

Reporting availability

Y'all can break out reporting beyond all standard reports and the Inventory Availability Report for connected TVs by using the Device Type dimension.

For continued devices and set elevation boxes, the App/URL dimension shows identifiers for private apps. For the superlative 9 connected Tv set app stores (Roku, Fire TV, Apple Television set, Android Television receiver, Xbox, Playstation, Samsung, LG, and Vizio), Brandish & Video 360 uses standardized app shop identifiers to make it piece of cake to place where your ads served.

For these top stores, y'all'll see values in the App/URL dimension formatted like [Name of App - Store (#)], representing the name of the individual app, the store name, and the app ID.

You can learn more about industry-wide connected TV app identifier guidelines in the IAB's OTT/CTV Store Assigned App Identification Guidelines

Co-viewing metrics

Unique reach metrics account for co-viewing, when multiple people watch ads together on connected TV devices. When multiple people view your advertisement together, this could lead to more than impressions and accomplish for your campaign. Learn more about Google's co-viewing methodology

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